Salon quality haircare products that hydrate, nourish and protect.

Only the best ingredients go into them, making them certified organic and 100% vegan.

Meet Alice

"After being in the hairdressing industry for over 24 years and forever looking for that perfect product for my clients and myself to use, I decided to create them myself!

I wanted products that were luxe, high end, salon quality but didn’t cost the earth. Everyone should be able to afford beautiful haircare that does what it says it does."


Kind Words

"Peeps if you love your hair these products are an absolute MUST HAVE!!! Not only do they smell amazing, they leave your hair silk, so soft and shiny 💗 Mums, the Detangling spray works a dream on that dreaded morning hair, trust me, Charlie and I both have hair to our waist.👌🏻 These products are second to none!! Alice you're a rockstar 💜"